About Me

Hi!👋🏽
I'm Rochelle!

I'm here to help you move from
fragmented, stuck & hopeless to aligned, clear & excited for your next step

I used to be the one who kept everything from falling apart.The dependable one.
The strong one.
The one who made it look easy.I could walk into any room and instantly read the energy, sensing what people needed before they ever said a word.And without a second thought, I’d shape-shift into whoever I thought would keep things calm, comfortable, and “okay.”I’m not gonna lie, it felt like a superpower…
this ability to anticipate and absorb everyone else’s emotions.But underneath it all, I was vanishing.
Because while I could feel everyone else so deeply…
I couldn’t feel myself.
I didn’t know what I wanted.
What I needed.
Who I was (outside of who I was for others).For years, I lived like a supporting character in my own story…
checking the boxes,
earning the gold stars,
collecting the validation that never seemed to touch the ache inside.I called it “being responsible.”
But really, it was survival.Pleasing.
Perfecting.
Performing.Piece by piece, I disappeared…
until I couldn’t ignore the quiet truth that something sacred inside me was asking to be remembered.

...then I almost died.

A sudden health crisis sent me to the ER, forcing me to face what I had been running from for years.The exhaustion I brushed off.
The breathlessness I minimized.
The burnout that came like clockwork, no matter how much I achieved.That night, I felt like I was dying…
because I was in more ways than one.The version of me who could hold it all together…
she was unraveling.My body had finally spoken the truth I refused to say out loud:
Something has to change.That night cracked me open.And in the quiet that followed, I came face-to-face with everything I had buried beneath the “I’m fine.”The grief I never gave space to.
The fear I kept masking with control.
The rage I swallowed to keep the peace.
The longing I learned to silence to survive.It wasn’t just a breakdown.
It was a sacred breaking open.An initiation into my own becoming.

That night changed everything.I decided I was done living my life for everyone else.
Done performing, pleasing, and pretending.I made a promise to myself…
to stop abandoning who I am in order to be who others expect me to be.To love the parts of me that felt unlovable.
To welcome back the messy, raw, imperfect pieces I’d exiled just to survive.It wasn’t neat.
It wasn’t graceful.
It wasn’t easy.Rebuilding never is.It’s emotional.
It’s disorienting.
It’s honest.
But it’s also sacred.Because shadow work isn’t about becoming someone new…
it’s about remembering who you were before the world told you who to be.It’s about coming home to the parts of yourself you’ve hidden, judged, or denied.
The ones that hold your truth, your fire, your power.As I let go of perfectionism, people-pleasing, and self-doubt, I began to recognize the woman underneath all the conditioning.
The one who didn’t need to earn her worthiness.Now, I know exactly who I am and I show up as HER, unapologetically.Someone thinks I’m “too intense”? That’s their issue.
Someone thinks I’m “too much”? Sounds like a personal problem.
I’m no longer shrinking to make other people comfortable.And here’s what I’ve learned along the way:
You don’t need to fix yourself.
You need to face yourself - with love, with compassion, with truth.That’s the work I do.
That’s the work I’ll help you do.Together, we’ll peel back the layers of guilt, perfectionism, and fear
And reconnect you to the love and power that’s always been within you.Because you’re not “too much.”
You’re exactly enough.
You always were.This isn’t surface-level mindset work.
This is soul excavation…
the kind that changes you from the inside out.I blend coaching, energy work, radical compassion, and deep intuitive guidance.
I don’t just listen to what you say.
I listen to what your spirit is trying to speak.Together, we go where the light doesn’t reach…
not to stay there, but to bring your wholeness back online.This is not mindset work.
It’s soul work.
Sacred work.When we work together, I help you remember the woman you’ve always been.
The one who’s powerful, worthy, and whole.Because true transformation doesn’t happen when you fix yourself.
It happens when you return to yourself.And that’s where the magic begins.

The Business I ALWAYS Stand On:

I built Coachima on values that I embody - not just whatever tf sounds good on a website.These are the foundations of everything I do:- Authenticity: I don’t shrink myself, soften my edges, or say what people want to hear. I show up as my full, unapologetic self - no matter what. If it makes people uncomfortable, that's just a sign for them to get more comfortable with being uncomfortable 🙂- Alignment: I’ve done the whole “following the rules” thing, and guess what? Screw that.
Now, I only move in ways that feel right for me - no forcing it, no faking it.- Audacity: I take up space, ask for more, and go after what I actually want, not just what’s “acceptable.” I might ask for forgiveness, but I'll never beg for permission.- [Radical] Acceptance: Every part of me - the loud, the soft, the messy, the figuring-it-out - deserves love now, not someday. I’m human, and that’s the best part. I’m not here to be perfect or palatable, and if that makes me the villain in someone else’s story? So be it.- [Secure] Attachment:
Because love & connection should feel safe, not earned.This is about feeling safe enough to stop performing, perfecting, or pretending in order to be loved. It’s knowing how to hold yourself - so you're not constantly reaching, chasing, or shutting down just to protect yourself.
We don’t chase. We don’t hide. We connect.This is the energy I bring to Coachima every single day.
If this speaks to you, welcome home. ❤️

the company

About Coachima:

Coachima was born from a declaration: “No more.”No more performing.
No more pretending.
No more abandoning myself to be loved.I started Coachima in 2020 after a lifetime of being everything for everyone...and nothing for myself.I was burnt out, broken down, and done following rules that weren’t made for me.I knew I wasn’t here to survive.
I was here to live - fully, audaciously, and in alignment with my soul.Now, I help other women do the same.

My Mission:

I help women who’ve spent a lifetime caring for everyone else finally remember what it feels like to belong to themselves.
If you’ve always been the strong one, the steady one, the one who makes it all work but somewhere along the way, lost touch with who you are…
I see you.My mission is to help you shed the masks, release the “shoulds,” and rebuild your self-worth from the inside out.
Not on what you do, but on who you are.
Because you were never meant to just survive the life you built for others.
You were meant to thrive in the one that’s yours.

My Vision:

I see a world where women stop apologizing for their wholeness.
Where we no longer dilute our brilliance or contort our truth to make others comfortable.A world where our emotions are not a weakness to hide…
but a language of the soul.Where shadow work isn’t dark or dangerous.
It’s sacred.
It’s liberation.Because when a woman meets her shadows with compassion and calls her power back home,
she becomes a force of change.Her healing ripples outward -
transforming her family,
her lineage,
her community,
and the collective story of what it means to be a woman.

The Name:

The name Coachima isn’t just a name; it’s a declaration.
In one language, "-ima" speaks to a mother’s role - nurturing, giving, holding everything together (sound familiar?).
In another, "ima" means now - as in, this is the moment you finally choose you.Coachima is the space where you get the support you always deserved.
Where you feel seen, held, and nurtured while stepping into the audacious, aligned, unstoppable version of yourself.You’ve spent your whole life taking care of everyone else.
It’s your time now.Are you ready to claim it?
Let’s drop the mask.
Let’s feel it all.
Let’s walk into the dark and find your light again.You’ve got this
And I’ve got you.

Get to Know Me

Fun Facts About Me:

I’m a Capricorn Sun, Gemini Moon, Cancer Rising
I'm a 4/6 Emotional Manifestor in Human Design
I’m a Miguel stan - I’ve met him 3 times, seen him in concert 5 times, and will argue with you in the comment section about him 😊
In my free time, I play The Sims 4 & Cities Skylines - I got to deal with the control freak in me somehow 😂
I read A LOT. My record was 12 books in one week
I’ve lived many past lives before coaching, including being a makeup artist