About Me

Hi!👋🏽
I'm Rochelle!

Growing up as a parentified daughter, I became that person—the one who knew exactly what everyone else needed, wanted, and felt.
I could sense when tension was in the air, smooth things over before anyone asked, and anticipate problems like it was my superpower.But the one thing I didn’t know? Me.For years, I felt like a side character in my own life.I was doing all the “right” things, checking all the boxes, making sure everyone else was okay. But inside?
I was lost, confused, and exhausted. I had no idea who I was outside of what I did for other people.
I secretly lived for their validation, & when it came, it still wasn’t enough.I wanted to belong. I wanted to be seen. But I was so busy showing up as the version of myself I thought others needed that I didn’t know what it would feel like to just be me.I felt like I was constantly spinning my wheels, trying to be everything for everyone—and had nothing left over for myself.I tried to keep it together, but I couldn’t shake the feeling that I was drifting, waiting for something—or someone—to make me feel whole.I didn’t realize then that the person I was waiting for was already with me.

...then I almost died.

I found myself in the emergency room in the middle of a thyroid storm caused by Graves’ Disease.I was feeling sick for a very long time but kept ignoring the symptoms.
Maybe I’m tired because I’m getting older…
Maybe I burnout like clockwork because I don’t plan well enough…
Maybe my heavy breathing means I need to work out more…I will never forget the feeling of impending doom one night. I immediately grabbed my insurance card and called the Emergency Nurse Line. Once I told her my symptoms, she told me I had to immediately go to the Emergency Room. The reason why I felt like I was dying...was because I was.My body had finally given out after years of pushing too hard for everyone else.An essential part of me broke down because I refused to listen to the warning signs.After a diagnosis and a grueling year of failed medications, I realized I needed surgery, and for the first time, I had to face the fact that I couldn’t keep living this way.
The people I had given everything to help weren’t there for me—they were wrapped up in their own lives and problems.It was a massive wake-up call, but also the start of my rebirth.

I decided right then and there that I was done living for other people.I committed to accepting all parts of myself—even the messy, ugly, imperfect parts—and aligning with who I truly am, not who others wanted me to be.I won’t lie to you - It wasn’t easy.
Rebuilding was messy, emotional, and full of hard truths.But as I let go of perfectionism, people-pleasing, and self-doubt, I started to see the authentic, confident me emerge.Now? I know who I am, and I show up as her every single day.Someone thinks I’m “too intense”? That’s their issue.
Someone thinks I’m “too much”? Sounds like a personal problem.I’m done shrinking myself to make others comfortable.And that’s what I want for you.It’s time to come back home to yourself.
To reconnect with the love and power inside you that’s been buried under other people’s expectations.
To drop the guilt, perfectionism, and fear of being “too much.”Because you’re not too much—you’re exactly enough.I’m here to help you wake up to the badass, brilliant, and worthy woman you’ve always been. You’ve carried so much for so long, but it’s time to put that down and start building a life that feels like yours.I have been trained in coaching other people to reach their goals and unlock their potential for almost a decade.I realized that not everyone has to suffer alone like I did.If you’re ready to stop living for everyone else and finally show up for yourself, I’m here to guide you.Together, we’ll uncover the powerful, worthy woman you’ve always been.You’ve got this—and I’ve got you.

The Business I ALWAYS Stand On:

I built Coachima on values that I embody — not just whatever tf sounds good on a website.These are the foundations of everything I do:- Authenticity: I don’t shrink myself, soften my edges, or say what people want to hear. I show up as my full, unapologetic self - no matter what. If it makes people uncomfortable, that's just a sign for them to get more comfortable with being uncomfortable 🙂- Alignment: I’ve done the whole “following the rules” thing, and guess what? Screw that.
Now, I only move in ways that feel right for me—no forcing it, no faking it.- Audacity: I take up space, ask for more, and go after what I actually want, not just what’s “acceptable.” I might ask for forgiveness, but I'll never beg for permission.- [Radical] Acceptance: Every part of me—the loud, the soft, the messy, the figuring-it-out — deserves love now, not someday. I’m human, and that’s the best part. I’m not here to be perfect or palatable, and if that makes me the villain in someone else’s story? So be it.This is the energy I bring to Coachima every single day — and if this speaks to you, welcome home. ❤️

the company

About Coachima:

I started Coachima in 2020 when I finally said, enough.
I had spent my whole life doing what I was supposed to do—checking all the damn boxes—but I was miserable.The job, the life, the expectations?
None of it fit.
I was lost, disconnected from myself, and sick of playing small.I knew I was meant for more.
I was ready to take up space, use my voice, and build something real—something that actually aligned with who I am.

My Mission:

I help women who’ve spent their whole lives taking care of everyone else finally come home to themselves.
If you’ve been the strong one, the responsible one, the one who had to have it all together, only to end up feeling lost, exhausted, and disconnected from who you actually are - I see you.
My mission is to help you drop the mask, let go of the perfectionism, and rebuild a self-worth that isn’t based on what you do for others.
Because you?
You were never meant to just survive, you’re meant to thrive.

My Vision:

A world where women live unapologetically as their full, unfiltered selves - no more shrinking, proving, or earning their worth.
Where authenticity, alignment, audacity, and radical acceptance aren’t just buzzwords but a way of life.
My vision is for every woman who’s ever felt like she had to earn love or be “perfect” to be enough to finally see that she is enough, just as she is.
When she stands in her power, owns her truth, and stops waiting for permission?
She becomes unstoppable.
And from that place?
She doesn’t just exist.
She lives.

The Name:

The name Coachima isn’t just a name; it’s a declaration.
In one language, "-ima" speaks to a mother’s role—nurturing, giving, holding everything together (sound familiar?).
In another, "ima" means now—as in, this is the moment you finally choose you.Coachima is the space where you get the support you always deserved. Where you feel seen, held, and nurtured while stepping into the audacious, aligned, unstoppable version of yourself.You’ve spent your whole life taking care of everyone else.
It’s your time now.Are you ready to claim it?

Get to Know Me

Fun Facts About Me:

  • I’m a Capricorn Sun, Gemini Moon, Cancer Rising

  • I’m a Manifestor Human Design Type

  • I’m a Miguel stan - I’ve met him 3 times, seen him in concert 5 times, and will argue with you in the comment section about him 😊

  • In my free time, I play The Sims 4 & Cities Skylines - I got to deal with the control freak in me somehow 😂

  • I read A LOT. My record was 12 books in one week

  • I’ve lived many past lives before coaching, including being a makeup artist

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