About Me

Hi!👋🏽
I'm Rochelle!

I used to be the one who held it all together.The go-to. The strong one. The fixer.
I could walk into a room and instantly sense what everyone needed...
then twist myself into whatever version of me would keep the peace.I anticipated everyone else’s feelings like it was a superpower.But when it came to my own?I had no idea who I was outside of what I did for others.For years, I felt like a side character in my own life.
I checked the boxes, did the “right” things, stayed busy trying to earn love and belonging — but no matter how much validation I got, it never filled the emptiness inside.I didn’t realize it at the time, but I was living in survival mode.Pleasing.
Perfecting.
Performing.
And slowly, I was disappearing.

...then I almost died.

A sudden health crisis - a full-blown thyroid storm - landed me in the ER.
I had been ignoring the signs for years:
the fatigue,
the breathlessness,
the burnout that returned like clockwork.That night, I felt like I was dying... because I was.My body had finally said what I wouldn’t:Something has to change.That moment broke me open.
And in the wreckage, I met the parts of myself I had been running from:
the grief
the fear
the rage
the longingThat moment wasn’t just a breakdown. It was a breakthrough.

I decided right then and there that I was done living for other people.I committed to accepting all parts of myself - even the messy, ugly, imperfect parts - and aligning with who I truly am, not who others wanted me to be.I won’t lie to you - It wasn’t easy.
Rebuilding was messy, emotional, and full of hard truths.Shadow work is not about becoming someone new.It’s about coming back to the parts of you you’ve buried, abandoned, or judged to survive.
The raw, messy, honest parts. The ones you were told were “too much.”The ones that hold your power.
But as I let go of perfectionism, people-pleasing, and self-doubt, I started to see the authentic, confident me emerge.Now? I know who I am, and I show up as her every single day.Someone thinks I’m “too intense”? That’s their issue.
Someone thinks I’m “too much”? Sounds like a personal problem.I’m done shrinking myself to make others comfortable.And here’s what I’ve learned:You don’t need to fix yourself.
You need to face yourself - with love.That’s what I help you do.It’s time to come back home to yourself.To reconnect with the love and power inside you that’s been buried under other people’s expectations.To drop the guilt, perfectionism, and fear of being “too much.”Because you’re not too much—you’re exactly enough.I’m here to help you wake up to the badass, brilliant, and worthy woman you’ve always been. You’ve carried so much for so long, but it’s time to put that down and start building a life that feels like yours.This isn’t surface-level mindset fluff. This is soul excavation.I help you:
Feel your feelings fully - especially the ones you’ve been taught to hide
Drop the mask - and stop performing for approval
Embrace your shadows - and reclaim the parts of you that hold your power
I blend coaching with energy work, radical compassion, and deep intuitive guidance.
I don’t just hear what you’re saying. I tune into what your spirit is trying to speak.Together, we go where the light doesn’t reach...
Not to stay there, but to bring your wholeness back online.This isn’t just mindset work.
It’s soul work.
Sacred work.When we work together, I’m not just listening to what you say - I’m tuning into what your spirit is trying to speak.I help you reconnect with the parts of yourself you’ve exiled, buried, or abandoned to survive. The ones that hold your power.Because real transformation begins when you return to yourself fully, unapologetically, and without fear.That’s when the magic begins.If you’re ready to stop living for everyone else and finally show up for yourself, I’m here to guide you.Together, we’ll uncover the powerful, worthy woman you’ve always been.

The Business I ALWAYS Stand On:

I built Coachima on values that I embody - not just whatever tf sounds good on a website.These are the foundations of everything I do:- Authenticity: I don’t shrink myself, soften my edges, or say what people want to hear. I show up as my full, unapologetic self - no matter what. If it makes people uncomfortable, that's just a sign for them to get more comfortable with being uncomfortable 🙂- Alignment: I’ve done the whole “following the rules” thing, and guess what? Screw that.
Now, I only move in ways that feel right for me - no forcing it, no faking it.- Audacity: I take up space, ask for more, and go after what I actually want, not just what’s “acceptable.” I might ask for forgiveness, but I'll never beg for permission.- [Radical] Acceptance: Every part of me - the loud, the soft, the messy, the figuring-it-out - deserves love now, not someday. I’m human, and that’s the best part. I’m not here to be perfect or palatable, and if that makes me the villain in someone else’s story? So be it.- [Secure] Attachment:
Because love should feel safe, not earned.This is about feeling safe enough to stop performing, perfecting, or pretending in order to be loved. It’s knowing how to hold yourself - so you're not constantly reaching, chasing, or shutting down just to protect yourself.
We don’t chase. We don’t hide. We connect.This is the energy I bring to Coachima every single day.
If this speaks to you, welcome home. ❤️

the company

About Coachima:

Coachima was born from a declaration: “No more.”No more performing.
No more pretending.
No more abandoning myself to be loved.I started Coachima in 2020 after a lifetime of being everything for everyone...and nothing for myself.I was burnt out, broken down, and done following rules that weren’t made for me.I knew I wasn’t here to survive.
I was here to live - fully, audaciously, and in alignment with my soul.Now, I help other women do the same.

My Mission:

I help women who’ve spent their whole lives taking care of everyone else finally come home to themselves.
If you’ve been the strong one, the responsible one, the one who had to have it all together, only to end up feeling lost, exhausted, and disconnected from who you actually are - I see you.
My mission is to help you drop the mask, let go of the perfectionism, and rebuild a self-worth that isn’t based on what you do for others.
Because you?
You were never meant to just survive, you’re meant to thrive.

My Vision:

I imagine a world where women live unapologetically as their full, unfiltered selves.
Where we stop hiding our emotions, softening our truths, or shrinking to be “palatable.”A world where shadow work isn’t scary
It’s sacred.When you face your shadows and reclaim your power, you don’t just change your life.You change everything.

The Name:

The name Coachima isn’t just a name; it’s a declaration.
In one language, "-ima" speaks to a mother’s role - nurturing, giving, holding everything together (sound familiar?).
In another, "ima" means now - as in, this is the moment you finally choose you.Coachima is the space where you get the support you always deserved.
Where you feel seen, held, and nurtured while stepping into the audacious, aligned, unstoppable version of yourself.You’ve spent your whole life taking care of everyone else.
It’s your time now.Are you ready to claim it?
Let’s drop the mask.
Let’s feel it all.
Let’s walk into the dark and find your light again.You’ve got this
And I’ve got you.

Get to Know Me

Fun Facts About Me:

  • I’m a Capricorn Sun, Gemini Moon, Cancer Rising

  • I’m a Manifestor Human Design Type

  • I’m a Miguel stan - I’ve met him 3 times, seen him in concert 5 times, and will argue with you in the comment section about him 😊

  • In my free time, I play The Sims 4 & Cities Skylines - I got to deal with the control freak in me somehow 😂

  • I read A LOT. My record was 12 books in one week

  • I’ve lived many past lives before coaching, including being a makeup artist

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